Crafting a Winning Keyword List

Here at RFPSchoolWatch, keywords are “key” when it comes to capturing relevant bid opportunities in your market sector. Here are a few things to keep in mind when creating an effective keyword list for RFP searches:

Which keywords are your potential clients using?

By familiarizing yourself with the terminology they are using, you can use that same terminology to fuel your search.

Which keywords best describe the services/products you provide?

Clearly define the services, products, or solutions you offer. This will help you narrow down your keyword list to terms that are directly related to your business.

What terms are your competitors using?

Check out their websites, marketing materials, and RFP listings to gather keywords and phrases they use.

Brainstorm Keywords and Phrases

I’ve heard many of our clients mention company brainstorming sessions. This is a great way to build a list of keywords and phrases related to your industry, services, or products.

Experiment and Refine

I always encourage people to cast the net wide when they are getting started and to refine it over time. See what results the “wide net” produces and then make adjustments if needed. Keywords are unlimited and can be adjusted any time.

Still not sure about which keywords to use? We work with our clients daily to both build and refine their keyword lists. We are happy to help!

Have you registered for samples? If not, this is a great way to get an idea of what your keywords can capture for you. Even if you don’t know your keywords, our team will help identify the best keywords to capture relevant opportunities for your business.